Proposal Essay Example | Topics and Well Written Essays - 1750 words - 4

Proposal - Essay Example However most individuals are not aware of the health hazards which regular fast food consumption may cause. Although it is not possible to completely eradicate fast food, it is important to reduce its consumption and make people aware of its health implications. Fast food chains however hesitate to display nutritional information as they fear it may cause losing consumers. This practice further impacts food choice and causes chronic health conditions. According to the National Institute of health Statistics of the U.S (2002), the proportion of obese adults have grown from 23% to 31%. A number of fast food chains which are stated to be healthy also have grown multiple folds in the last decade. Many health researchers such as Heini and Weinsier (1997) have opined that individuals at present burn fewer calories as compared to earlier times due to the rapid growth of technology. Although the number of leisure activities are seen to rise steadily, the time spend by individuals in these activities has been low. Individuals do not indulge in as much physical activity as per their calorie intake (Chandon, Morwitz and Reinartz, 2005). Moreover, the health claims made by fast food chain restaurants misdirect consumers. According to Mussweiler (2003) the nutritional facts stated by many fast food chains are seen to be inaccurate due to which more orders gets placed. Consumers get misdirected by the manner in which fast food chains display t he calorific information of different food items (Ledikwe, Julia and Barbara, 2005). The attitude of consumers towards such information is also seen to remain casual to a very large extent. The presence of a few vegetables or fruit items in the food gets overestimated by consumers and they fall under the assumption that the food they are consuming is healthy (Balasubramanian and Cole, 2002). Additionally, consumers are not aware of the net amount of energy their body requires each day and therefore